Motion short · 62 seconds
Too Many Callers
How a merchant's problem with visitors taught London to talk to strangers, and what London did with the talk
Read the story · 16 min
The words
- In the 1640s almost nobody in England had tasted coffee.
- Daniel Edwards, a merchant
- Then Daniel Edwards, a merchant, came home from Smyrna with the habit.
- London, around 1652
- London, around 1652. He brought a servant to make it: Pasqua Rosée.
- His friends came round to try it.
- Then they came round again.
- St Michael’s, Cornhill
- So Edwards set Pasqua up in a shed in St Michael’s churchyard, Cornhill.
- Pasqua Rosée’s handbill · c. 1652
- England’s first coffee advert:
- “First publiquely made and sold in England, by Pasqua Rosee.”
- Our opinion
- So the London coffee-house began as a way to get visitors out of the house.
- Our opinion
- Talk that once needed an invitation now cost a penny.
- It led all the way to the Stock Exchange.
- Within twenty years
- Pasqua did not. Within twenty years London had more or less forgotten him.
- Too Many Callers
- How a merchant’s problem with visitors taught London to talk to strangers.